The Sisters, Dominique Lap and Margriet Busker started seven years ago with distributing cosmetics. With their unique strategy for the French cult brand Embryolisse – a smart brand and PR strategy and an online store – they put the brand on the map in the Netherlands. Due to the Dutch market, where pharmacies mainly sell prescription drugs and medicines, Embryolisse is sold in perfumeries in the Netherlands. In 2017 The Sisters launched a new brand, Indeed Laboratories. The same strategy was used and again this brand became an instant success and a bestseller in perfumeries.

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